This case was initially completed as part of the Multimedia Design program at KEA, Copenhagen School of Design and Technology. The project involved creating an optimized website design for Hanne Bertelsen, an esteemed Danish designer specializing in unique ceramics for everyday use. Although this project was completed in 2019, I revisited the case study to apply the knowledge I have gained since then and explore new ways to optimize the design further.

The project presented several challenges, particularly the need to achieve the following objectives with the re-design:

• Highlight Hanne Bertelsen’s profile and accomplishments as a prominent Danish designer.
• Promote her ceramics to potential customers.
• Differentiate her work from that of other Danish ceramicists on the market.

The website’s tone and style also had to resonate with Hanne Bertelsen’s audience (Women Age 25-55). To create a balance that fulfilled these goals while drawing attention to her artistry, I adopted a minimalistic design for the website that emphasized her work without distractions.

I also developed a Hi-fi prototype in Figma XD to explore these design concepts in greater depth. However, while they remain a part of the project’s conceptual work, this case study was not implemented by the client.