Overview
True Co. is a Danish company offering healthier candy alternatives, such as sugar-free gum and snack dates, made with unprocessed ingredients. The brand promotes wellness and appeals to health-conscious consumers aged 25-35.
As part of a case study, I presented social media assets to the company: an Instagram story, an Instagram reel, and a LinkedIn post.
Design Brief
True Dates has secured spots in three major Polish retail chains—Auchan, Kaufland, and Zabka. The goal was to craft social media and point-of-sale materials that announced they were now available there on both Instagram and LinkedIn.
Solution
Because LinkedIn and Instagram have different demographics, I created three posts tailored to each platform.
For both the Instagram post and the Instagram reel, I created content that announced the new arrival of the flavors using a concept True Co. uses on their own website – The literal arrival of the flavor by some sort of vehicle, drawn in the art style which the company prefers for their promotional material. I experimented with this idea, choosing to have the item delivered by hot air balloon rather than by car. I chose this to showcase my motion graphics skills.
For LinkedIn, I opted for a simpler idea that still used the company’s fonts and assets, but with a slightly more professional, simpler feel.
